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Naming: Juliana Zarattini, Marjorye Cavazotto, Caroline Celli, Cláudio Ramos, Victor Mozetto, Marina Fujimori, Rodrigo Lourenti
Ilustração: Marina Fujimori
Apresentação: Caroline Celli, Claudio Ramos, Victor Mozetto e Camila Ragghianti
{FEITO EM PARCERIA COM A MELT® DESIGN} Com um cardápio recheado de "pedaços de felicidade" com receitas próprias, essa doceria merecia uma identidade descolada, surpreendente e, principalmente, intensa - que refletisse a sensação de felicidade de consumir os produtos. O primeiro passo foi o naming: optamos por um nome inventado e de fácil pronúncia. GUPIE comunica o exagero de sabor dos doces (“gula”) e lembra um momento de alegria (“yupi!”) e de descontração. Com 5 letras, ele é curto, gostoso de falar e traduz a alegria de um momento doce: a felicidade instantânea e explosão de bons sentimentos. A identidade visual também ganhou, além do logotipo, cores vivas, ilustrações nada óbvias e animações pra lá de modernas, assim como a personalidade da marca.