PT
A revista BEHAVE trata-se de um projeto universitário de design editorial para uma revista, com tema de livre escolha.
O tema tratado na revista é Psicologia, daí o nome BEHAVE (comportamento). A área e o mercado de Psicologia está em amplo crescimento no Brasil nos últimos anos, por motivos como aumento da preocupação com a saúde-mental e qualidade de vida, além do crescimento no número de crianças e adolescentes com transtornos como ansiedade e depressão. Tais tópicos, somados à cobiça por informações sobre o tema, fizeram com que a busca por conteúdos e capacitação na área aumentasse consideravelmente, principalmente pelos mais jovens. Além disso, a pesquisa preliminar do projeto mostrou que estão em falta publicações sobre psicologia no Brasil: são encontradas pouquíssimas fontes de informação nacionais (como revistas, blogs, fóruns, etc) que sejam atualizadas com frequência.
Inspirada em publicações como "Super Interessante" (e a antiga "Mundo Estranho"), "Galileu" e "Psychology Today", a BEHAVE é centrada no público jovem e dinâmico, com sede de tecnologia e apetite no assunto de psicologia. Com linguajar jovem e de fácil compreensão, o recorte da área abrangido na BEHAVE traz conteúdos populares dentre o público, com análises psicológicas sobre o cotidiano e assuntos em alta.
EN
BEHAVE magazine is a university project of editorial design for a magazine, with a free choice theme.
The theme covered in the magazine is Psychology, hence the name BEHAVE. The area and market for Psychology has been growing in Brazil in recent years, for reasons such as increased concern with mental health and quality of life, in addition to the growth in the number of children and adolescents with disorders such as anxiety and depression. Such topics, added to the greed for information on the topic, caused the search for content and training in the area to increase considerably, especially by younger people.
In addition, the preliminary research of the project showed that publications on psychology in Brazil are missing: very few national information sources (such as magazines, blogs, forums, etc.) are found that are updated frequently.
Inspired by publications like "Super Interesting" (and the old "Strange World"), "Galileo" and "Psychology Today", BEHAVE is centered on the young and dynamic audience, with a thirst for technology and an appetite for psychology. With young language and easy to understand, the section of the area covered in BEHAVE brings popular content among the public, with psychological analyzes about daily life and hot topics.
The theme covered in the magazine is Psychology, hence the name BEHAVE. The area and market for Psychology has been growing in Brazil in recent years, for reasons such as increased concern with mental health and quality of life, in addition to the growth in the number of children and adolescents with disorders such as anxiety and depression. Such topics, added to the greed for information on the topic, caused the search for content and training in the area to increase considerably, especially by younger people.
In addition, the preliminary research of the project showed that publications on psychology in Brazil are missing: very few national information sources (such as magazines, blogs, forums, etc.) are found that are updated frequently.
Inspired by publications like "Super Interesting" (and the old "Strange World"), "Galileo" and "Psychology Today", BEHAVE is centered on the young and dynamic audience, with a thirst for technology and an appetite for psychology. With young language and easy to understand, the section of the area covered in BEHAVE brings popular content among the public, with psychological analyzes about daily life and hot topics.
CREDITS:
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— Illustrations: Freepik // Netflix (The Social Dilemma's poster) // Isabelle Arsenault (Jane, the fox and me)
— Photoshoot Harry Styles: Tyler Mitchell for Vogue
— Text "The Infinite Scroll": Mixed of Jeff Seibert + Kinanti Trimutiara + Le Chieppe + Fabio Penna on Medium + Mark D. Griffiths on Psychology Today
— Titles inspiration: Liz Vincento // Manj Bahra // Paul Thomas Zenki // David Kadavy
OBS: I haven't background or in-depth knowledge in psychology. The magazine's themes (and text from the cover story section) are inspired by texts by psychologists on Medium.
THANKS FOR WATCHING ❤
